The Way to Use Background Music On Your Restaurant
Among the most frequent questions we get would be by restaurant owners asking the best way to use background music . The majority of these restaurateurs know the worth of utilizing music to affect their visitors' experience, but few understand the best practices for doing so.
We thought we'd help by sharing our four top tips for using music to drive restaurant success.
(1) Increase Referrals by Playing the Right Music
Your concept is your restaurant's identity. It's what makes you unique. It's important to make sure the music you play in the background supports your restaurant's concept. Believe it or not, music can be as important as your interior decoration, signage, and in some cases how you present the food. For more details click happy instrumental music
This very topic was studied by researchers at Cornell University. The researchers found that when music is properly aligned with concept, consumers show stronger purchase behavior, visit frequency, and an inclination to provide referrals to friends, family, and acquaintances. Music that was not aligned with concept caused a reduction in repeat visits, low average tickets, and dissatisfaction among patrons.
(2) Increase Table Turns with Faster Tempo Music
What if you could increase table turns by 20% by simply increasing the tempo of your music? Well you can! Research and practice have shown that faster tempo music increases both table turns and service speed.
Researchers at Cornell tested faster tempo music (fast song beat) and uncovered a goldmine for restaurant managers. The researchers found the faster tempo music to increase service speed by 7%! The faster tempo also increased dining rate. Both combined for a 20% increase in table turns and had no negative impact on gross sales per customer.
(3) Increase Bar Sales with Slower Tempo Music
What if you could increase your bar sales by 30% by slowing down your music tempo. Well you can!
Just as faster tempo music speeds everything up, slower tempo music slows everything down. Our friends at Cornell found that the relaxing environment created by the slower tempo music was good for bar sales. Even though the slower tempo reduced service speed and table turns, patrons sat longer and drank more, increasing bar sales by 30% and increase gross margin of 14%.
(4) Turn up the Volume to Turn up the Profits
Volume can be used to increase or decrease service speed, dining rate, and patron throughput. Research in The Journal of Consumer Psychology found louder music to be associated with increased sales per minute while having no effect customers' reported satisfaction with the audio or support expertise. Lower quantity, conversely, slows down the dining room experience and retains patrons on your restaurant more.
Implementing these classes is quite straightforward. Boost volume and audio rate to quicken dining rate and support rate. This can directly increase table turns. It is the most lucrative combination for your own fast-paced lunch atmosphere. At nighttime, when pub sales are important, lower the quantity and lessen the audio tempo. Your patrons will slow their speed and drink more, driving up gross margin.
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